Embracing Gen Z: Unlocking the Excitement of Direct Selling

Embracing Gen Z: Unlocking the Excitement of Direct Selling

As a company that works with members of Generation Z on a daily basis, both within the QN Europe internal team and with our IR’s worldwide, we are aware of the important role Generation Z entrepreneurs play in the future of direct selling. From our experience, we would like to share what is important to this generation of budding entrepreneurs and how to get them excited about direct selling.

Understanding Gen Z’s Values:

One trait that stands out with Generation Z is their love of flexibility and their desire to make a difference. Many of their values align strongly with what we’re already doing at QN Europe. Here are just a few insights:

Brand Authenticity:

Generation Z appreciates brands that possess a distinct voice and a clear purpose. Transparency holds great importance to them, and they actively seek out opportunities to make a positive impact. Moreover, they are environmentally conscious, prioritizing sustainability as a core value.

Innovative Products:

Generation Z buys products that reflect their identity. Therefore, they seek high-quality and sustainable products that not only improve lives, but also support communities or reduce the negative impact on our planet. Generation Z values efficiency and simplicity and is willing to spend money on long-lasting products.

Enriching Career Opportunities:

When it comes to work, Generation Z wants to be part of a family that offers them a healthy work-life balance and allows them to contribute their unique skills without being a small cog in the wheel. They thrive when there are opportunities for professional and personal growth and want to be part of something that makes a difference.

6 Ways to Attract Generation Z to QN Europe and Direct Selling

1. Streamline the Onboarding Process:

Simplify and expedite the onboarding process, ensuring that Gen Z entrepreneurs quickly grasp the core identity and values of your brand. Tailor your presentations to resonate with their aspirations and expectations.

2. Embrace Digital, Mobile, and Social Marketing:

Generation Z is closely connected to the digital world. Engage with them through digital platforms, mobile apps, and social media. Stay up to date with the latest social media trends and use our social media toolkit for tips and tricks to improve your online presence. Discover QBuzz as a comprehensive platform to stay informed about QN Europe and its products.

3. Foster Open Communication:

Create an environment that encourages the exchange of ideas and feedback. Be transparent, adaptable and avoid a one-size-fits-all approach. By actively involving Generation Z entrepreneurs in shaping the future of direct selling, you foster a sense of ownership and collaboration.

4. Financial Management Training:

Studies have shown that 54% of Generation Z have already started investing and are interested in learning more about financial management.
Recognize Generation Z’s interest in financial management and investing. Incorporate relevant topics into your corporate training to meet their desire to learn and grow in this area.

5. Highlight Success Stories:

Share real-life success stories from the QN Europe community that Generation Z entrepreneurs can identify with. By featuring individuals who have achieved remarkable results through Direct Selling, inspire and motivate them to pursue their entrepreneurial goals.

Emphasize Community Impact:

Draw the attention of Gen Z to how QN Europe is actively making a difference in communities and how their involvement can contribute to this noble cause. Incorporate the principles of RYTHM (Raise Yourself To Help Mankind) into your pitches and emphasize the positive social impact that direct sales can have.



QN Europe recognizes the immense potential and values that Generation Z entrepreneurs bring to the world of Direct Selling. By aligning our strategies with their goals and values, we can ignite their enthusiasm and empower them to embrace Direct Selling as a rewarding entrepreneurial journey. As we plan for the future, let’s not forget to include Generation Z in our vision. They are the role models of tomorrow, and by nurturing their entrepreneurial spirit, we pave the way for a brighter and more successful direct selling industry.