QN Europe relies on Manchester City and social media.
Not new to network marketing in Asia and America, the sports sponsorship trend came across the pond with Amway and Herbalife. Both companies have benefited considerably from this. QN Europe also relies on sports sponsorship as an effective tool for customer acquisition and sponsors Manchester City, among others.
This is based on the realization that a brand has a higher recognition value and that consumers associate characteristic features or services with a brand. This is intended to help consumers find their way around the range of products and services on offer and exude trust. In the case of QN Europe, the European branch of QNET – a company that combines the attributes of first-class watches made in Switzerland with the outstanding sporting achievements of the English soccer team Manchester City – this recognition value is obvious.
The trend that sports marketing is not only reserved for traditional retail and DAX-listed companies such as banks or car brands is not new.
By developing and managing a brand, a company hopes to gain a competitive advantage that pays off in the form of a higher market share. Today, a brand is often represented in monetary terms in the form of a brand value, which is added to the company’s assets. The aim of brand management is then to achieve an increase in this brand value and thus the value of the company through suitable measures. The main objective of brand management is to differentiate the company’s own products and services from those of its competitors.
Sports marketing has become firmly established in recent years, as can be seen from the sharp rise in the sums involved in sports sponsorship alone. First and foremost is Red Bull, which has become what it is today thanks to sports marketing. A multi-billion company in the soft drink industry, but one that sends out completely different brand messages. And if you look around, you will see that 57.2% of the German companies with the highest turnover are active as sports sponsors. For large companies in particular, image transfer and increasing brand awareness through involvement in popular sports is a useful tool. In addition, sports sponsorship is also an “effective instrument for customer acquisition and customer loyalty as well as for increasing sales”.
The strategy behind this is clever. Network companies make clever use of the image transfer to long-established companies, as it gives them access to a mostly broad fan base. Because network products usually offer much better quality than products on the shelf, they increase their sales without alternative, expensive marketing efforts. QN Europe definitely benefits from this.
QN Europe meets Social Media – Jérôme Hoerth ushers in a new era
QN Europe is not only focusing on sports sponsorship but will also significantly expand its social media activities in 2020. The plan is to massively strengthen QN Europe partners with seminars and workshops on the possibilities of building structures via social media. The company itself also wants to further shape and significantly expand its identification and attractiveness via the internet, particularly with regard to its involvement on Instagram and Facebook. QN Europe will strengthen its own branding via social media and invest in this infrastructure, while also offering exclusive training for managers in the area of social media recruiting. Jérôme Hoerth, General Manager QN Europe, is convinced that this measure will strengthen the company’s already high growth rate.
Social media expert Samer Mohamad, 37, who is one of Europe’s specialists for social media and direct sales, will play a leading role in the planning and implementation strategy. Samer Mohamad has advised a large number of leading distributors from the energy, telecommunications, cosmetics, food supplements and financial services sectors on brand building via social media. He has received several awards for “Social Media Sales” and is a well-known author. Samer Mohamad works for QN Europe as an industry-neutral external consultant and coach. He supports QN Europe in strengthening the brand as well as in training and coaching sales partners in the area of social media.
The first workshop with Samer Mohamad took place on February 1 and 2, 2020. Samer Mohamad showed how recruitment via social media channels actually works. The core of the workshop was a partner and customer acquisition system. The main focus was on how to build serious customer loyalty in the long term. It is worth noting that this tool is aimed exclusively at the use of smartphones and thus gets to the root of the zeitgeist of the smartphone generation.
In a recent interview published on YouTube, both spoke about these plans. QN Europe’s vision for 2020 is “QNEShape- YourLife”. Hoerth: “Shape your life stands for ‘Shape your life’. And so we want to show our business partners all the steps and give them tools on the way to financial freedom. We want to support partners in particular who have little experience and take all the steps with them to make them successful.
